“Advertise, entertain & inform your callers”
The brainchild of Standard Global Communications, Advert-on-Hold is a novel way of advertising on the telephone while a caller is on hold. Pioneered and branded in Zimbabwe by SGC in 1999, Advert-on-Hold is simply a replacement for the generic music that comes with a PABX; this is done with a creatively done audio production that consists of information about an organization’s products and services, coupled with inspiring background music. This production is then downloaded to a special playback device, the advert-on-hold hardware.
The Matrix Advert-On-Hold Hardware available through SGC is a microprocessor based, compact, versatile stand-alone device. It can be connected to the external music port of any PBX that allows you to play customized message or music to a caller on hold. It allows the convenience of recording and playing music of your choice, or even a brief introduction of your company and products on offer, among other things.
To date, Standard Global Communications has produced over 2000 Advert-On-Hold recordings, with installations taking place in virtually every area of Zimbabwe. Our solid track record has seen us produce and install Advert-On-Hold systems for over 70% of the companies listed on the Zimbabwe Stock Exchange.
Benefits of Advert-on-Hold
- Enhances your corporate image Advert-on-Hold adds dignified, professional flair to your communications system.
- Informs & Entertains Callers on hold can be informed and entertained.
- Effective advertising concept You are guaranteed an audience, since most callers are almost always put on hold in any organization, no matter how briefly.
- “Less” time spent on hold An entertained caller perceives a shorter hold time.
- Direct Communication Tool Callers are willing to listen to Advert-on-Hold, since by virtue of them calling you they are already willing to do business to you.
- User Friendliness There is no need for constant operation of the system since, it uses an automatic microprocessor playback device.
- Flexibility Advert-on-Hold messages can easily be changed and customized to suit different seasons of the year, promotions or special events.
- Cost-effective Advert-on-Hold is one of the most cost-effective ways of disseminating timely information.
- 70% of all callers are put on hold.
- 60% of all callers prefer Advert-on-Hold rather than total silence or generic music.
- You can use Advert-on-Hold to introduce & promote special products & services.
We are able to implement Advert-on-Hold from conceptualization to the installation. The implementation process entails:
- Creative scripting
- Professional voicing
- Studio production
- Supply of Advert-on-Hold hardware
- Installation onto your telephone system
- Full back-up service
Creative Scripting sets the tone for the Advert-on-Hold production, thereby making it the most essential stage of the Advert-on-Hold implementation process. Standard Global Communications works with a team of talented, experienced and inspired copywriters who create insightful scripts about our client’s business. A necessary pre-requisite of the copywriting process is the fact that clients have to complete a questionnaire detailing their business operations. Additional material like brochures, websites address should also accompany the questionnaire. We will ensure that the Advert-on-Hold scripts are informative, enlightening and enhance your business image.
Standard Global Communications helps clients choose a voice, from a huge Voice Bank of professional voice-over presenters, to suite the client’s target market. Our voice bank has male, female as well as African and European trained voice-over presenters.
Standard Global Communications has a comprehensive Music Library with a wide selection of background music types, from which clients can select a track that best complements their message. Genres to choose from include: Jazz, Classical, Contemporary and Traditional music to suit the penchant of even the most perceptive caller. Whatever your target market, we have the music type to suit them.
Standard Global Communications has a hip and fresh studio in-house where we create all our Advert-on-Hold productions. Manned by polished and qualified engineers and producers, you’re guaranteed a quality production. We now have the capacity to do various audio productions including radio spots, commercials and jingles.
Supply of Advert-on-Hold Equipment
The Advert-on-Hold production is downloaded onto a microprocessor-based playback device with the following features:
- Can play messages non-stop, 24 hours a day, 7 days a week, 365 days a year.
- Has a life span of 15 years (Equipment is backed by a 3-year warranty).
- Compatible with 99% of PABXs in Zimbabwe.
- Has a recording capacity of up to 4 minutes.
- Recorded messages are selected randomly; this means the caller will not necessary hear the same message each time they call.
- Advert-on-Hold uses non-volatile memory chips, meaning that if there are power cuts it maintains its settings and starts playing again once the power is back.
Installation of Advert-on-Hold
Installation of the Advert-on-Hold is normally done in conjunction with the client’s PABX supplier. The PABX will be programmed to accept an external music source and thereafter the Advert-on-Hold hardware is connected onto your PABX system. Volume levels will be tuned to pleasant listening levels.